Home » Blog » Benefits Google My Business (Now Google Business Profile)

Benefits Google My Business (Now Google Business Profile)

google my business

Understand What is Google Business Profile AKA Google My Business

In short, Google My Business is like a virtual phonebook. Not only does Google My Business make your business easier to find on Google, but online directories such as Google My Business help you to reach potential customers that would otherwise not know how to find you.

Google My Business is a free tool that allows your business listing to show up alongside other related local businesses whenever someone looks up your business name or a related term. Your business information like your phone number, website, address, review ratings, hours, and more will all be available on one easy screen for potential customers.

Why listing your business is important

When it comes to anything tech-related in the rapidly advancing digital world, you might think Google My Business is old news and wonder “Is Google My Business relevant in 2021?” Well, we’ll let the statistics speak for themselves!

  • 97% of people learn more about a local company online than anywhere else. More specifically, 91% of adults use search engines to find information. Drill down further, you’ll find Google has over 90% of the search engine market share.
  • Google has reported that a staggering 46% of all searches have local intent. 56% of actions on Google My Business listings are website visits.
  • 24% of actions are calls to the business. And 20% of actions are direct searches. 64% of consumers have used Google My Business to find contact details for a local business.
  • 16% of businesses receive more than 100 calls each month just from Google My Business alone.
  • Whether you’re considering creating a listing for your business or looking for the best ways to boost your local presence, Google My Business is well worth your time.

Here are the benefits

1) Show up in Google Maps searches to boost sales

While a quick Google search is effective for narrowing down options—especially for consumers on a mobile device—86% of people use Google Maps to locate businesses nearby. When it’s more convenient for customers to come to your business if they find you close by, you’re more likely to make that sale.

2) You can become a part of Google’s 3-pack with Google My Business

If you’ve used Google’s local search results over the past few years, you’ve probably noticed that the only local listings to show above organic results in a first-page preview are in a limited 3-pack format. What most brands don’t know is that just by creating a free Google My Business listing, you boost your local rankings and odds of being included in Google’s local 3-pack.

3) Google My Business helps you build trust with customers

One of the biggest hurdles consumers face today is building enough trust with a business to confidently make a purchase. As a business owner, one of the simplest steps you can take to help with that is to provide them your location on Google My Business.

4) Google My Business ratings boost your appeal

90% of people read reviews before making a purchasing decision. With a Google My Business listing, customers will be able to review your business and leave feedback for others to see.

In doing this, not only will you get honest evaluations about what you’re doing right (or what you could be doing better) but you’ll also get that star rating system next to your business on Google.

Over time, you’ll start to collect more reviews and a higher overall rating (responding to reviews helps with this as well). This is especially helpful when you need to gain a competitive edge.

5) Google My Business can increase your traffic

A common challenge local businesses face is that of getting an increase in quality website traffic as well as in-store visits. While there’s no way to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost your numbers across the board.

Leave a Reply

Your email address will not be published. Required fields are marked *